The Marketing committee consists of Debbie Darling (Chair), Natalie Bews, Lee Allardyce, Simon Baxter, Matt Ewing, Calum Spires and Joel Stevens.
This sub-committee discusses following topics:
- Audit Drive
- Ongoing development of the BDA website
- BDA Gala Awards (annual event)
- BDA technical seminars / events / webinars
- Membership drive – via the audit and membership initiatives
- BDA eNewsletter
- Public relations and media liaison
- Sponsorship / support of industry events
- Strengthening relationships with other industry organisations
- Profile raising
This committee has several functions not least the development and ongoing maintenance of this website. It is responsible for:
- Identifying and serving the needs of members
- Providing services and benefits to members
- Communication with and amongst members
- Partnering with industry organisations to secure discounts for members
- Promoting and improving the BDA’s image internally and externally
- Promoting BDA policy and messages
- Organising and supporting BDA events
- Supporting industry events
- Retention and recruitment of members
- Sales of BDA publications
- Generating revenue ideas